The problem
Regional food networks are fragmented — producers, kitchens, and logistics rarely share one view of who offers what, when it is available, and how to move it efficiently.
Web app · 2024
Nearbuy
A digital tool for regional food collaboration.
ReactSaaSB2BE-commerceLogisticsRegional food
Nearbuy connects producers, processors, logistics partners, and buyers — from community kitchens and gastronomy to retail — so regional supply becomes visible, plannable, and tradeable in one place.
I improved responsiveness across the product, redesigned and reimplemented large parts of the React front end, and helped shape new flows: a refreshed profile experience, structured product data sheet entry, early concepts for shared route planning, and standing orders for recurring regional supply.
Find partners in your region
The Betrieb view pairs searchable business listings with a live map — filters for role, organic certification, and favourites help producers, buyers, and logistics partners discover who is nearby and what they offer.
Business discovery — list and map on tablet.
Assortment & product data
Operations manage their sortiment and linked product data sheets in one place — categories, processing tags, draft states, and completeness at a glance.
Mein Sortiment — assortment and product data sheet overview.
Structured product data entry
A guided, multi-step data sheet breaks complex product information into clear sections — from brand and designation through packaging, ingredients, and certification — with progress tracked at every step.
Product data sheet — brand, designation, and category tags.
Standing orders
Dauerbestellung (standing orders) lets buyers and suppliers plan recurring deliveries — contract terms, quantities, and a schedule of individual drops with status, edits, and cancellations in one view.
Swipe — buyer detail view and supplier delivery edit.
Regional marketplace
The Marktplatz surfaces offers and requests on a map with date, quantity, and distance filters — connecting regional supply and demand without leaving the platform.
Marketplace — offers, requests, and map-based search.
The platform
Nearbuy is a co-developed digital tool for regional collaboration: producers and processors market supply, bundlers and logisticians connect routes, and buyers plan around what is actually available nearby — as described on nearbuy-food.de.
Front-end overhaul
I drove responsiveness and visual consistency across the app, redesigned core patterns, and re-coded much of the React front end — improving layout behaviour from desktop dashboards down to tablet and mobile workflows.
New flows & features
Contributed to new and evolving product areas: profile improvements, product data sheet inputs, marketplace and assortment tools, standing orders, and early UX concepts for shared route creation in logistics.
Collaboration
Worked closely with the team in an iterative, user-centred process — the product is built with and tested by producers, bundlers, and kitchens across the network.
Methods
- UI/UX design
- Front-end development
- React
- Responsive design
- Design systems
- Prototyping
- User flows
Business Impact & Reflections
Situation: A growing network needed one digital layer for regional food trade, logistics, and planning.
Task: Strengthen UX and front-end quality while shipping new operational flows.
Action: Redesigned and reimplemented key UI in React; designed screens for data sheets, standing orders, and logistics exploration.
Result: A live platform serving hundreds of businesses and kitchens across regional supply chains.