Where it started
Beloved mark — didn't scale or hold contrast at small sizes.
Brand identity · 2025
Rebranding of ninjaneers GmbH
A full rebrand — from a familiar mark to something sharper, bolder, and ready for what comes next.
BrandingIdentityLogo designFigmaFigma MakeFigma SitesSpline 3DRive
End-to-end rebrand for Ninjaneers GmbH — logo evolution, visual system, digital touchpoints, and merch design.
The mark, in motion
Scroll — original, work-in-progress, final.
Original identity
Scroll to explore the evolution
Logo usage
The primary lockup is designed for neutral backgrounds — white and black — where contrast and legibility are at their strongest.
For coloured or busy surfaces, the single-colour black or white versions were designed.
Landing page rebranding
The new identity rolled out on ninjaneers.de — a responsive marketing site with bold hero art, bento-style service blocks, and clear paths to contact and careers.
Colour palette
Core brand reds and a calibrated grey scale — each with only a few steps — build hierarchy and depth while keeping the system tight and easy to govern.
Finding the direction
Workshops and sketches; kept the ninja, pushed a sharper engineering feel.
Crafting the system
Red, white, black — wordmark, icon, spacing and minimum-size rules.
Rollout & touchpoints
Logo files, specs, site, social — plus merch: mugs, tees, stickers, socks, towels, and team incentive cards.
Mentoring
Alongside the rebrand, I mentored an entering design student — logo explorations, critique, and handoff.
Methods
- Brand strategy
- Logo design
- Visual identity
- Merch design
- Workshop facilitation
- Design systems
- Presentation design
Merch design
We produced custom rebranded merch so the new identity lived off-screen too — coffee mugs, t-shirts, laptop sticker packs, branded towels, and team incentive cards.
For the socks, we partnered closely with a manufacturer in Ukraine — adapting the artwork for knitwear, aligning on materials and color, and guiding production through to finished, high-quality custom pairs.
